SAMARA lets operators query business data through text or voice and surface insights across their portfolios

BLUE BELL, Pa., Aug. 28, 2026 /PRNewswire-PRWeb/ -- Self Storage Manager, Inc. (SSM), an independent provider of enterprise property management software built exclusively for the self-storage industry, today announced the release of SAMARA, its new AI Agent embedded directly in the SSM Cloud platform. SAMARA, short for Self-storage AI Management and Reporting Assistant, brings conversational artificial intelligence into daily operations, giving operators a more intuitive way to access and act on their data.

Through natural language text or voice, users can ask SAMARA questions about their business and get answers across individual sites, regions, or an entire portfolio. Instead of running reports or clicking through dashboards, an operator can ask SAMARA directly, whether that's checking occupancy trends, comparing site performance, or reviewing delinquency across a region.

SAMARA also generates KPIs, trends, comparisons, and visualizations across key business metrics on demand, adding a conversational layer to business intelligence.

"AI has changed how operators expect to interact with their technology," said Kat Shenoy, CEO and Chairman of Self Storage Manager, Inc. "The information our customers need is already in the SSM platform. SAMARA makes it easier to get to. Operators shouldn't need to know which report to run or where a specific number lives. They should be able to ask a question in their own words and get the answer."

SAMARA is built for the complexity of multi-facility operations. Site managers, regional operators, and corporate teams can each query the parts of the portfolio they're responsible for, in their own words, without navigating to the right report.

Voice interaction gives operators and managers who spend much of the day away from a desk a way to ask questions and get information without stopping their workflow to open a report.

SAMARA is part of SSM's ongoing investment in AI, business intelligence, and advanced analytics. The goal is to make it easier for operators to work directly with their data.

"For more than 24 years, we've built technology around how self-storage operators actually run their businesses," said Steve Smith, Director of Product and Account Management at Self Storage Manager, Inc. "SAMARA is the next step in making that technology more intelligent and more intuitive, particularly as our customers manage larger and more complex portfolios."

Availability

SAMARA is available now to SSM Cloud customers. For questions or to schedule a demonstration, contact SSM at sales@selfstoragemanager.com or 800-469-1740 Ext. 1.

About Self Storage Manager, Inc.

For over 24 years, Self Storage Manager, Inc. has been a trusted technology partner to the self-storage industry, delivering scalable, secure, and innovative software solutions for operators of all sizes. SSM provides a complete suite of tools designed to streamline operations, enhance tenant engagement, and support enterprise growth through automation and advanced analytics.

Key offerings include:

SAMARA AI Agent - In-app tool for conversational access to business data by text or voice, from single-facility to portfolio-wide intelligence

Self Storage Manager™, Enterprise-level property management software for single and multi-facility operators

Online Rentals and Reservations, Includes electronic signature and secure digital lease storage

Call Center Module, Designed for managing inquiries, reservations, and rentals; integrates with leading phone systems

Call Tracker, Monitors call recordings and tracks key performance metrics like lead-to-rental conversion, cost per lead, and ROI on marketing campaigns

IVR Payment Module, Enables tenants to make payments by phone using interactive voice response

SSM Text Messenger, Cloud-based tool for automated payment reminders and past-due alerts, reducing manual collection efforts

Customer Portal, Empowers tenants to make payments, manage autopay, schedule move-outs, and update contact information

Mobile Site Walk-Through and Work Order Management, Android-based tools for lock checks, unit notes, maintenance tracking, and more

Power BI Integration, Provides advanced analytics with dozens of customizable dashboards developed with input from large operators

Advanced API Integrations, Connects with website providers, call centers, revenue management systems, gate providers, insurance companies, and lead aggregators

24/7 Customer Support, Includes a dedicated team and project manager for large operator implementations, along with regular software upgrades

Self Storage Manager is trusted by single and multi-facility operators across North America, South America, Europe, and the Asia-Pacific region.

For more information, visit www.selfstoragemanager.com, call 800-469-1740 Ext. 1, or email sales@selfstoragemanager.com.

Media Contact

CJ Pomerantz, Self Storage Manager, Inc., 1 800-469-1740 1, sales@selfstoragemanager.com, www.selfstoragemanager.com

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SOURCE Self Storage Manager, Inc.