SAN FRANCISCO, July 9, 2025 /PRNewswire/ -- Lyft, one of North America's leading ride-hailing marketplaces, today announced a partnership with Prezzee, a global digital gifting company, to enhance the driver rewards experience with personalized, digital-first benefits.

Through the power of gifting and as part of Lyft's continued investment in driver appreciation, eligible drivers will receive digital gift cards that can be redeemed with top national brands, all delivered seamlessly via email. Flexibility is highly valued by drivers, and this digital-first approach allows them to choose rewards that best fit their individual needs and lifestyles.

The partnership introduces a simple, mobile-friendly reward experience designed to recognize and support drivers in meaningful ways. Through Prezzee's Smart eGift Card technology, drivers can instantly redeem gift cards from a wide selection of brands including Starbucks, Subway, and DoorDash directly from their phones.

"Who doesn't want gift cards? I'm so excited Lyft is doing something new and innovative," said Arlana, a driver with Lyft who has completed over 7,800 rides.

Prezzee's borderless payment technology helps Lyft connect with drivers directly, creating memorable moments within the business. The digital rewards will be integrated into Lyft's broader loyalty and rewards program, offering drivers greater flexibility in how they are recognized.

With over 140 million eGift cards sold globally, Prezzee continues to redefine how people gift, shop, and connect. The initiative partnership builds on a shared commitment to innovation, human connection, and mobile-first solutions, setting a new standard for how companies can engage and reward people. 

"We're proud to collaborate with Lyft to help elevate the driver experience," said Craig Smith, CEO of Prezzee. "Together, we're bringing a modern, thoughtful approach to recognition, making rewards more accessible, more personal, and more impactful."

Prezzee's curated global eGift card marketplace provides customers with a seamless, secure, and sustainable gifting experience. The partnership with Lyft reflects Prezzee's continued international growth due to increasing demand for innovative payment solutions.

Access to Prezzee digital gift cards will be made widely available to Lyft drivers beginning July 1, 2025.

About Lyft
Whether it's an everyday commute or a journey that changes everything, Lyft is driven by our purpose: to serve and connect. In 2012, Lyft was founded as one of the first ridesharing communities in the United States and is available today in the United States and Canada. Now, millions of drivers have chosen to earn billions of rides. Lyft offers rideshare, bikes, and scooters all in one app, for a more connected world, with transportation for all. Learn more at www.lyft.com

About Prezzee
Prezzee is a global leader in digital gifting and payments who has sold over 140 million gift cards, with over 1,500 brand partners and 6 million customers worldwide. Prezzee's mission is to change lives through the power of giving - its borderless payment technology helps people connect with one another and create memorable moments that truly matter. Founded in Australia almost 10 years ago, Prezzee operates in the United States of America, Canada, Ireland, the United Kingdom, Australia, and New Zealand. Learn more at www.prezzee.com.

Media Contact:
Erin Farrell-Talbot
Kelly Voelker & Associates
erin@kellyvoelker.com

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SOURCE Prezzee